Fira del Gall

Around the feast of Thomas the Apostle, Vilafranca del Penedès comes alive with the traditional, centenary Fira del Gall (Rooster Fair). At this event, visitors can see everything from how the Penedès black rooster is raised to how it is cooked, and even get a taste. Such a complex fair required an integral communication strategy, so here at Giny we came up with everything from the image to the graphic style, from signage to social media management and presence in specialised and general media outlets.