Penguin Random House Grup Editorial is one of the main Spanish publishing groups, owner of more than twenty publishing labels with a presence in Spain and several Latin American countries. It is a leader in publishing and distribution in the Spanish language and is increasingly gaining a presence in the Catalan language, through the group’s publishing houses such as Rosa dels Vents or La Campana.
Brífing
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Escuela de Monstruos is more than just a fun collection, it is a well-known tool for children to start reading with their parents. This year, Escuela de Monstruos needed to create a Christmas campaign to impact its target audience during the last days of the year and promote interaction between families and children, working on the emotional bond with the famous title.
What we do
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Thinking and creating an online-offline campaign
Production of the entire advertising campaign, from start to finishProducció de tota l’acció publicitària, des de l’inici fins a la fi