Caravaning
Leader in Spain in its sector and one of the main European references. Every two years, enthusiasts and those interested in the world of caravanning can learn first-hand about the new models of motorhomes, caravans, campers, overlands, campsites, etc.
Briefing
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Fira de Barcelona commissioned us, as managers of its digital assets since 2019, to carry out a national digital campaign with the aim of positioning the #caravanning lifestyle among Spanish society and managing paid campaigns to obtain conversions and increase visits to the Fair.
What we do
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- Social media content strategy.
- Graphic design adapting the graphics renewed annually.
- Audiovisual content in Reels format.
- Paid strategy to boost ticket sales at Meta, achieving record ticket sales in the last edition of 2023.
- Creation of a strategy for collaborations with influencers with content creation on TikTok.
- Creation of a strategy for collaborations with influencers with the best moments.
Inspiring Adventures (2019, 2021 i 2023)
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- Creation of the “Inspiring Adventures” campaign and the creation of branded content with influencers and celebrities.
- Narrative and visual conceptualization with the aim of generating co-branding with other consumer brands such as Lidl, ALDI, or Salomon.
- In 2019, the prescriber chosen was Pablo Chiapella, while in 2021 we had the influencers Curly Azahara and Juanma Furio, the presenter Laia Ferrer and the athlete Ana Salvador. In the latest edition (2023) the digital strategy has focused on collaborating with renowned content creators in the caravanning sector, reaching a larger community within our target audience.
What we have achieved
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Hem aconseguit posicionar els perfils digitals del Saló Caravaning com el perfil amb més seguidors del sector.
on social media profiles
on social media profiles
amazing, eh?
in e-commerce in two editions.
in conversions to Meta
Learn more about our work!
