Mobile World Capital Barcelona

Mobile World Capital Barcelona is a foundation that promotes the digital development of society through the humanistic use of technology to build a more inclusive, equitable and sustainable future. It also aims to position Barcelona as a global reference in the digital field, generating a positive impact for the economy and society.

Briefing

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Giny is the digital agency of Mobile World Capital. It is responsible for the creation of its digital content and management of its social media networks (according to tender).

What we do

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  • Creation, management and execution of the organic strategy for the MWCapital social media ecosystem and all its sub-brands, following the 2024 new trends.
  • Content plans for each social media channels: LinkedIn, Twitter, Instagram and TikTok.
  • Copywriting in Catalan, Spanish & English, adapting the content for each social media channel.
  • Creative thinking, digital campaign creation and on-site corporate events’ coverage, including: MWC, Tech&Play and the Palau Robert exhibition ‘Remember the Future’.
  • Monitoring, analysis and social listening of digital assets.
  • Creation of editorials for the Trends section of the website.

Mobile World Congress 2024

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  • On-site coverage of all the Foundation’s activity within the framework of the Mobile World Congress 2024, through a digital content creation strategy suitable for each of the foundation’s social profiles, including various types of pieces: videos, interviews, coverage of talks, daily summaries, etc

‘Recordar el futur’ a Palau Robert

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  • Creation of a strategy specially designed to offer fresh, dynamic and attractive content to social media users about the exhibition during the months it is available, with the aim of generating awareness and increasing the number of visits to the exhibition.

    Appropriate content has been developed for each of the networks in the foundation’s ecosystem, as well as an audiovisual piece specifically designed for its web section on technological knowledge.

What we have achieved

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+ Reach and notoriety

of the organization and its activities in the social media field.

+ Young audience

with the reactivation of the TikTok channel, with content specially designed for this network.

views
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which contribute to the main objective of MWCapital: bringing technology and its benefits closer to society.

Learn more about our work!