Parlem Telecom (Grup Parlem)
Born with the ambition to become the leading telecommunications company
in Catalonia, and currently building an innovative and strong group rooted in Catalonia, committed to the language.
Briefing
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Giny is the official digital agency of Parlem Group. Our tasks are conceptualising its digital strategy (encompassing all brands), and executing branding, product and sponsorship campaigns.
What we do
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- Digital strategy and organic content creation across all digital assets
- Thinking and creation of campaigns for specific dates, such as the Sant Jordi campaign: “ Call the one you love the most ”
- Contact and management with influencers and content creators so that they join Parlem’s actions .
- Production of the 2024 360 campaign for television, radio and digital.
- Thinking of new actions and campaigns with Parlem sponsorships
Per les coses importants, Parlem (2024)
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For the first time, Parlem wants to go beyond emotion and communicate the advantages and reasons for switching to Parlem. Because good connectivity, quality customer service or the connection to the Catalan land and culture are just some of the reasons for staying with the Catalan teleoperator.
This campaign (For important things, Let’s Talk) lives on in different formats, from traditional media such as radio or television and adaptation to different digital formats in capsule format.
Si pots triar, ho tries tot (2024)
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We prepared a new communication strategy focused on the brand’s services: 5G, coverage throughout the territory, recognition of the OCU and Filmin. With the slogan “If you can choose, you choose everything”, and through two contrasting images, inspired by the unique character of the Catalans, we will show that we do not give up on anything.
We are a land of contrasts: modernism and noucentisme, open to the world but with our own identity. We give up nothing. This message is the guiding thread of the spot to connect emotionally with the public and link them to the new services and rates of Parlem.
What we have achieved
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on social media profiles
through social ads.
of increasing digital global reach.
with the content, especially on LinkedIn.
Conceptualization of sponsorship campaigns
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Parlem Telecom has recently opened its flagship store in the heart of Barcelona: Territori Parlem. Apart from aspiring to be the capital’s leading point of sale, it wants to become a dynamic space that reflects the company’s values. At Giny, we have designed a creative and graphic concept that conveys the spirit of this new space and, in addition, we have transferred this concept to the different areas of the store to give it its own entity.
Furthermore, the Parlem brand is recognized for its firm commitment to Catalan culture and territory. For this reason, it invests in different sponsorships that reinforce the identity and cultural wealth of Catalonia, such as La Setmana del Llibre en Català or the Cruïlla Festival. At Giny, we have conceptualized different sponsorship activations to show these alliances.
Learn more about our work!
