Automobile Barcelona
Automobile Barcelona is the leading show for driving enthusiasts where the latest developments of cars and personal urban mobility are presented. It is the ideal place where the visitors can experience the first-person show with the new models and have offers when buying their next vehicle.
Client
Fira de Barcelona
Fira de Barcelona
Tasks
Content strategy
Graphic Design
Photography
Brand awareness strategy
Social media strategy
Estratègia de marca
Gestió de xarxes socials
Content strategy
Graphic Design
Photography
Brand awareness strategy
Social media strategy
Estratègia de marca
Gestió de xarxes socials
Aims
- Creating a digital strategy.
- Managing the community of followers.
- Creating engaging and interactive content to build brand awareness and communicate the news of the event.
- Managing the social networks before and during the event.
- Coordination of the communications between the creative agency, the audiovisual department and the client.
impressions
visitors
followers on social media
This last edition of the Automobile Barcelona has the main purpose of showing all the innovations of the show and encouraging the visitors to visit the different exhibitors and vehicles. The digital communication strategy highlighted the benefits of discovering the new models and the opportunity to try some of the vehicles, plus the chance to live unique experiences in the show for the visitors that are passionate about the motor world. The digital content, both photographic and audiovisual for publications and stories, was divided in the presentation of the brands and car models exposed, other content related to the unique experience for the visitors, and also some daily aftermovie content that summed up the news and activities organized that day.
