Online and offline marketing
- Set B-Travel as the most important tourism platform on a national scale.
- Position Vueling as one of the European airlines with the strongest digital media presence.
- Create a unique branded content strategy with an exclusive offline <-> online activation.
- To triple the size of our community and maximize social media presence and interactions.
We started our campaign with a grand scale event at the hall of Centre Comercial de Las Arenas: a TV casting to select our main characters. We wanted two travellers which were ready to leave it all behind and travel for free during 1 month around Europe.