Vueling
B-Travel is the experience tourism show for the travel audience that features the best touristic offers of the Spanish autonomous communities and more than 40 countries around the world.
Client
B-Travel
B-Travel
Tasks
Audiovisuals
Graphic Design
Motion Graphics
Brand Strategy
Online and offline marketing
Customers Management
Audiovisuals
Graphic Design
Motion Graphics
Brand Strategy
Online and offline marketing
Customers Management
Aims
- Set B-Travel as the most important tourism platform on a national scale.
- Position Vueling as one of the European airlines with the strongest digital media presence.
- Create a unique branded content strategy with an exclusive offline <-> online activation.
- To triple the size of our community and maximize social media presence and interactions.
impressions
reactions
clicks
sold tickets
B-Vueling is the branded content campaign we have executed with B-Travel and Vueling to generate the maximum branding of the Fira de Barcelona’s event, to interact with our big community and set the platform between the users.
We started our campaign with a grand scale event at the hall of Centre Comercial de Las Arenas: a TV casting to select our main characters. We wanted two travellers which were ready to leave it all behind and travel for free during 1 month around Europe.