Festa Major 2018
Festa Major de Vilafranca del Penedès is the most important event on the calendar in Vilafranca. Thousands of locals take to the streets each year to enjoy these feast-day celebrations together.
Client
Administradors de la Festa Major de Vilafranca del Penedès
Tasks
Graphic design
Audiovisual
Web design and programming
Participative design
Photography
Aims
- Create a unique, memorable graphic image for the Festa Major
- Make the creative process an enriching, integrative experience
- Develop a flexible graphic image that can be adapted to any applications or media needed
- Forge a bond with Vilafranca residents
Co-creation
This is one of the projects dearest to our hearts here at Giny Comunicació. We took advantage of this opportunity to develop the graphic image for Festa Major de Vilafranca del Penedès to experience the creative process in a whole new way, keeping the final result in mind but, above all, focusing on the process.
The Festa Major is the city’s yearly festival and residents are very involved, so creating the graphic image had to go beyond the walls of our studio, too. That’s why we decided to work with Fundació l’Espiga to develop the graphics for the festival.
If you want to learn more about the co-creation process that led to the Festa Major de Vilafranca graphic image, check out tothomapunt.com
