Salón Caravaning
Fira de Barcelona
Graphic design
Content strategy
Audiovisual
Photography
Brand strategy
Social media management
Online and offline marketing
Aims
- Create a digital strategy
- Manage a community of followers that is constantly growing
- Create attractive contents for use on the festival’s social media
- Create communication campaigns to improve positioning of the caravaning sector
m2 surface area
visitors
followers on social media
‘Mi primera vez en autocaravana con Pablo Chiapella’ (2019)
On the 34th edition of the International Caravanning Show we launched a digital marketing campaign under the name “My first time in a motorhome, with Pablo Chiapella”, a popular Spanish actor and comedian known for his role as Amador Rivas in the Spanish TV show “La que se avecina”.
Together we filmed a series of audiovisual capsules where he narrated his experience traveling in a motorhome for the first time while encouraging the public to visit the show.
‘Inspiring Adventures’ (2021)
The campaign for the next edition takes another direction, and we embark on an adventure in a motorhome with Curly Azahara, Juanma Furió, their children and little Guacamole, their dog. The family, already used to making road trips, recorded the whole experience and the best moments of their getaway while giving ideas for our own routes.
Within the campaign of ‘Inspiring Adventures‘, we also collaborated with Salomon Spain and spent an interactive weekend in the mountains (‘Unexpected Weekend‘) with the reporter and presenter Laia Ferrer and Ana Salvador (freerider). During the weekend, we encouraged all social media followers to participate in surveys on Instagram Stories to decide how the adventure progressed.
#YoMeCorono Camper (2021)
On the 35th edition of the International Caravanning Show we had the opportunity to participate in the #YoMeCorono campaign and raffle a camper as a part of the “Your solidarity has a prize” campaign, a solidarity initiative aimed to raise funds for research against COVID-19 hosted by the actor Marc Clotet and Dr. Bonaventura Clotet.