Parlem
Parlem is a telecommunications operator born in Catalonia that offers comprehensive mobile, internet, landline and television services to both individuals and companies.Its fundamental objective is the customer service. Parlem has grown as a proximity company in our territory: the customer can take on comprehensive telecommunication services in Catalonia, from Catalonia and in catalan language.
Client
Parlem
Tasks
Contents Strategy
Brand Strategy
Online and offline marketing
Customers Management
Contents Strategy
Brand Strategy
Online and offline marketing
Customers Management
Aims
- Attracting new customers and brand awareness strategy (within its values and different characteristics)
- Associate the brand with well-known catalan public figures
- Generate new content for Parlem digital channels: thematic audiovisuals compilations and the spread of new ambassadors special content
- Support campaigns and differential actions of the brand on digital media.
- Achieve organization and brand awareness.
prescriptors
followers
impressions
interactions
Digital Influence Campaign
“If you are Catalan and you love Catalonia, then why are you not a customer of Parlem?” This was the main claim of the project: to normalize the fact of being a Parlem customer and to attract new customers for the telecompany campaign. We generated a digital influence campaign on Instagram where different public figures of the Catalan society helped to communicate and to transmit the main values and differential traits of Parlem Telecom.