The New Barcelona Post

The New Barcelona Post (TheNBP) is the good news newspaper based in Barcelona. With the non-negotiable claim ‘Good News, True Stories’, TheNBP aims to contribute to promotion of the Barcelona brand and demonstrate all the talent that exists in the liveable city, promoting both national and international projections with rigorous and high-quality reports that help to increase its attributes, qualities and differents successes visibility.

Client
The New Barcelona Post

Tasks
Content strategy
Social Media strategy
Audiovisual
Digital marketing
Graphic design

Aims

  • Increase visibility and brand awareness.
  • Build loyalty and convert the actual followers of the digital accounts into regular readers.
  • Position strategically the brand in the mass media sector.
  • Support the different campaigns and brand awareness actions in the digital sector.
  • Manage the social paid media campaigns.

‘Moments Estel·lars’

The New Barcelona Post explains the successes of contemporary Barcelona to the public with the podcast ‘Moments Estel·lars’, a series of monthly interviews with professionals and outstanding testimonies to address the most decisive moments of the Catalan capital that have turned the city into a global icon of reference in areas such as quality of life, innovation, design, creativity, culture, cosmopolitanism and entrepreneurship.

Organized in collaboration with Must Media Group and Casa SEAT in Barcelona, ‘Moments Estel·lars’ is a monthly face-to-face event that is held at Casa SEAT. You can find every podcast on a different streaming platform and watch it on YouTube.

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