America's Cup
The America’s Cup will take place in Barcelona during the summer and autumn of 2024. It is the city’s most significant sporting event since the 1992 Olympic Games. The competition anticipates a television audience of over 950 million viewers worldwide.
Briefing
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A few months before the start of the competition, together with our magazine The New Barcelona Post, we organised a monthly event at the Antigua Fábrica to inform the public about the ERTs and UTs of the competition and thus resolve any doubts about how the regattas work and how to enjoy them.
What we do
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- Managed and coordinated the event.
- Managed and coordinated the event.
- Managed guests/speakers with ACE.
- Created the event’s graphic identity.
- Audiovisual, photographic and communicative coverage of the sessions.
- Audiovisual production.
- Created live content on theNBP’s social networks.
What we have achieved
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Created
a benchmark podcast in both video and audio formats.
Positioned
the America’s Cup and the world of sailing on the agenda of Barcelona’s citizens and the public.
Generated
relevant transmedia events with content of high communicative value.
Learn more about our work!
