Ferrocarrils de la Generalitat de Catalunya
FGC Turisme is the organization responsible for managing the main ski resorts in Catalonia (La Molina, Vall de Núria, Boí Taüll, Espot, Port Ainé, Vallter) and the Turistren tourist trains (Montserrat, Núria, etc.).
Briefing
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Giny handles the full digital strategy for 25 of their brands, crafting and executing online strategies for each (including audiovisual coverage, field teams, email marketing).
What we do
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- Developed verbal and visual branding.
- Crafted digital strategies for each channel.
- Outlined content plans for each channel.
- Implemented Tik Tok strategies (La Molina and Port Ainé).
- Conducted PR network research and management.
- Analyzed metrics and results for each channel. Implemented a digital bot for queries.
- Installation of a digital bot to answer questions.
- Established a dedicated on-site field tea, for all key events during the winter and summer seasons.
- Installed a dynamic data dashboard.
What we have achieved
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followers
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0
on social media profiles
leads
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0
%
success, surpassing visibility KPIs and bolstering brand awareness.
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0
engagements
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