Els Llums de Sant Pau
Els Llums de Sant pau is a Christmas event that transformed the Sant Pau Modernist Site into a universe of light and color. Proactiv Entertainment, the leading promoter in the State in the production and organization of large-format shows, exhibitions and music concerts, has trusted Giny Barcelona for the four editions held (2021, 2022, 2023 and 2024)
Briefing
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Proactiv Entertainment required the creation of a global communication strategy (on and off) to promote the event, focused on awareness and conversion. The aim is to maintain the positioning of the Christmas event as one of the most important in the city of Barcelona.
What we do
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- Social media content strategy.
- Graphic design adapting the graphics renewed annually.
- Audiovisual content for the spot and Reels.
- Photographies of the event.
- Press office.
- Organic and advertising media strategy.
- Public relations.
- Paid strategy to boost ticket sales on Meta and Google Ads.
- Advertising on TV, radio, programs and digital magazines in the sector.
- Creation of a collaboration strategy with influencers.
- Production and technical secretariat of the inauguration events.
What we have achieved
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Tickets
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0
through social networks and media campaign.
Conversions
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0
direct from paid campaigns.
CPA
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0
€
overall conversions.
Followers
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0
on social networks.
Opening
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- Jordi Basté as moderator of the event for the 4th consecutive year.
- Management with Manu Guix to participate in the opening ceremony and promote the event on his social networks.
- Jordi Rull as guest at the opening ceremony.
- Steps of the opening ceremony and press conference.
- Press conference
- Coverage on social networks, photo and video.
- Speech script.
Learn more about our work!
