Smart City Expo World Congress
It is the most relevant global event in the field of smart cities, held annually in Barcelona. This congress aims to empower cities and collectivize urban innovation on a global scale by promoting social innovation, establishing partnerships and identifying commercial opportunities.
Briefing
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Since 2022, Giny has managed its organic digital strategy and lead generation via social ads.
What we do
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- Creative shakers: we work on new digital content for all brands and sub-brands following new digital trends.
- Writing in English of all content published on social networks.
- Management of the organic strategy of the digital assets of the Cities & Society business unit (Smart City Expo World Congress, Tomorrow City, Tomorrow Building and Tomorrow Mobility) and of the director Ugo Valenti.
- Installation of a dynamic data dashboard (Looker Studio) to follow all metrics and statistics live.
- On-site coverage through the assets of the 2023 and 2024 congress Business Unit.
SCEWC24: Live BETTER, the event for BETTER cities
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- Creation and execution of the digital campaign to announce the 2024 claim on the social networks of the various brands in the Business Unit.
- Design of several static pieces : carousels and ad hoc Instagram stories packages.
- Conceptualization, recording and editing of audiovisual pieces: team testimonials and official video of the claim.
Copyright of Fira Barcelona photographs: Israel Fernández.
What we have achieved
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+ Reach and awareness
of the entire Business Unit in the social media environment.
followers
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0
on the different social networks of the Business Unit.
leads
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0
%
through social ads.
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0
%
of increasing digital global reach.
Learn more about our work!
