Automobile Barcelona

An exhibition at Fira de Barcelona showcasing new models and the latest developments in the automotive and mobility sector.

Briefing

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As an accredited digital agency, Giny has developed its organic content and paid media strategies for the past 5 years.

What we do

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  • Creation of a digital strategy.
  • Create attractive and interactive contingencies to present brand and event news.
  • The narrative of contents, both in photo and video formats for publications, and stories that are divided into the presentation of brands and models of exposed cars.
  • Managed social objectives in the period prior to the event and during on-site coverage.
  • Informative on-site coverage of the Venue news and showing the most experiential part of the visitor.
  • Daily contents in aftermovie format summarizing the novelties and activities that can be seen in this historic hall of Barcelona.
  • Paid media strategy to goal with the conversion objective.

What we have achieved

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impressions

followers
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on the brand’s social networks

engagement
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with the content, especially on LinkedIn.

Copyright of Fira Barcelona photographs: Israel Fernández.

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