Barcelona Wine Week
The benchmark event for quality Spanish wine that Alimentaria organizes annually. It is the first event on the calendar and the meeting point par excellence for wine professionals, bringing together buyers, quality seals, brands and the most relevant professionals in the sector.
Briefing
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Giny has accompanied the brand since its inception in 2020, being the only digital strategy agency in the five editions held.
What we do
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- Creation of a B2B digital strategy.
- Implementation of the strategy to capture leads from national and international audiences.
- On-site coverage of the event.
- Interviews with the main figures in the sector (sommeliers, producers, speakers, etc.)
- Attraction of international buyers with high purchasing capacity.
- Development of an audiovisual strategy to create content according to current digital trends.
What we have achieved
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followers
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0
on social media profiles
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0
%
engagement rate
Positioning
the event to go from a recently created fair to being the leading event for the sector in the country.
Copyright of Fira Barcelona photographs: Israel Fernández.
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