Vueling
B-Travel, Catalonia’s main tourism event partnered with the airline Vueling for a joint branding initiative to bolster brand positioning for event creation and production nationwide.
Briefing
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Under the name B-Vueling, Giny conceptualised and executed the entire campaign, featuring exclusive offline and online brand activations.
What we do
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- Crafted content and strategy for the B-Vueling campaign on the Fira de Barcelona Tourism platform.
- Managed the campaign and sought two travellers willing to journey throughout Europe for free for a month and become Vueling influencers. Conducted a televised casting at the Arenas Shopping Centre, where contestants underwent a series of tests before a jury.
- Managed branded content, the event and campaign dissemination.
What we have achieved
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reactions
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0
on social media profiles
clicks
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0
on social media profiles
participants
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0
in the Arenas casting.
impressions
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0
on the campaign.
tickets
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0
sold
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