Ferrocarrils de la Generalitat de Catalunya
FGC Tourism is the Ferrocarrils de la Generalitat de Catalunya (FGC) that manages and promotes several tourist destinations in the Catalan territory: six mountain stations (La Molina, Espot, Port Ainé, Boí Taüll, Vall de Núria and Vallter 2000), five tourist trains (Cremallera de Núria, Cremallera and Funiculars de Montserrat, Tren del Ciment, Tren dels Llacs and Funicular de Gelida) and other tourist businesses (Parc Astronomical del Montsec stands out) which are operational practically 365 days a year.
Client
Ferrocarrils de la Generalitat de Catalunya
Tasks
Graphic Design
Audiovisual
Motion Graphics
Content Strategy
Online Marketing
Graphic Design
Audiovisual
Motion Graphics
Content Strategy
Online Marketing
Aims
- Thinking and creative deployment of the campaigns and differential actions of the brands in the digital field.
- Realization of all online creative materials (graphics and audiovisual) for the 12 businesses of FGC Tourism.
- On-site audiovisual and digital coverage of all key brand events.
- Production and writing of content for the email marketing strategy and the blog.
followers
social profiles
reach
FGC tourism businesses have a social community of more than 250,000 followers on nearly 25 social profiles with daily posting frequency generating more than 30MM news impacts throughout the year (reach) thanks to varied content of technical quality produced by a multidisciplinary team that includes content writers, graphic designers, video editors, community managers, programming technicians… coordinated by an account manager who is in charge of content production for the different communication supports depending on the transversal communication objectives of the FGC Tourism division and specifically of the individual business units.
